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    adidas Adistar HRMY

    adidas Adistar HRMY, available at SVDadidas Adistar HRMY, available at SVD

    To launch the new Adistar HRMY, a sneaker set to shake up the market this year, we’re taking it far beyond the gym, the streets, and even our own stores.

     

    With a design that seamlessly blends innovation, comfort, and technology, HRMY deserved a bold introduction. That’s why we teamed up with TRUEBA STUDIO, a cutting-edge architecture firm based in Madrid. Founded by Cuban-born architect Marcos Trueba, the studio is known for its sharp, modern take on space—an aesthetic that resonates perfectly with the spirit of HRMY.

    Located in the heart of Madrid, Trueba Studio features an open-space concept that invites passersby to engage with their world. For this collaboration, the team envisioned an artificial landscape where nature and design coexist organically—mirroring the versatility of the HRMY itself. Picture red tiles inspired by the sneaker’s sunset palette intertwined with a lush botanical setup, hinting at all the unexpected places HRMY can take you.

    adidas Adistar HRMY, available at SVDadidas Adistar HRMY, available at SVD
    adidas Adistar HRMY, available at SVDadidas Adistar HRMY, available at SVD
    adidas Adistar HRMY, available at SVDadidas Adistar HRMY, available at SVD
    adidas Adistar HRMY, available at SVDadidas Adistar HRMY, available at SVD

    At SVD, we prioritize the intersection of fashion and design. This partnership with TRUEBA STUDIO felt not only natural but necessary.

    Swing by Trueba Studio at Calle de Escosura 5, Chamberí, to step into this one-of-a-kind installation.
    And don’t forget to share your visit and tag us on social — @SVD (Sivasdescalzo).

    Oh, and one more thing—stay tuned. A major surprise is coming later this year from HRMY x SVD. You won’t want to miss it.

    adidas Adistar HRMY, available at SVDadidas Adistar HRMY, available at SVD
    adidas Adistar HRMY, available at SVDadidas Adistar HRMY, available at SVD